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Bernhard and Company form new partnership with Indian-based distributor SGDC India

Posted on June 21, 2021 at 10:01 AM

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has established a new partnership with SGDC India Pvt. Ltd. which is now the company’s official distributor within India.

SGDC and Bernhard and Company share common values, with a focus on customer experience, utilising cutting-edge technologies that deliver on value, innovation, and design. Formed more than a decade ago, SGDC is one of India’s fastest growing integrated golf course development companies.

This appointment comes as Bernhard and Company looks to ensure it can service current customers more efficiently, while also helping to increase sales through improved contact with new prospects. SGDC will be responsible for direct sales and customer relations within India and will demonstrate the knowledge and passion that Bernhard and Company possess for its grinding philosophy.

Anit Mehrotra, Director & CEO of SGDC, said: “We are delighted to establish a new working relationship with Bernhard and Company, and we are committed to taking the company’s business to the next level in India.”

Steve Wilson, Territory Manager for Pacific Asia, added: “We look forward to growing our network in India, and are proud to introduce SGDC to our network of world-class distributors who can deliver our industry-leading turf management solutions.”

Bernhard and Company grinding machines are used by more than 65 of the world’s top 100 golf courses to ensure perfect, tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.