Show season is over – our view on BTME, GIS and the Asia Golf Summit

Posted on May 03, 2013 at 11:35 AM

BTME – Harrogate was, as usual, a bustling and friendly show. Our ten sponsored Delegates were presented with their tickets to GIS, there was much interest in our new products, and demonstrations on the stand. At the press conference we introduced our new training programme along side GTC – which was very well received by the Trade Press.

GIS – San Diego is a great venue, and the standard of presentations and seminars was very well attended. Stephen and the team were delighted by the level of new business and the numbers visiting the booth for demonstrations, interest in the training packages and cost analysis programmes to help Greenkeepers work out the cost benefit/savings.

“The entire sales team have reported strong interest in machines, our variety of purchase programmes and our new education and training from both existing clients but also some new and interesting markets.” said COO, Peter Wood.

We have come away with a renewed confidence in a market that seems to be more stable now. Furthermore, we perceived a universally wider understanding on how sharp cutting equipment dramatically cuts down on the input costs of chemicals, water and labour. Everyone is searching for sustainability but getting our particular message across and changing old habits takes time.

First Asia Golf Summit – Brunei – Stephen Bernhard, who spoke at the Asia Golf Summit said, “This conference was a most worthwhile event for us and an essential part of the development of the Asian golf business. It was not just about selling or presenting to a large audience. It was about strengthening contacts, demonstrating a commitment to the area, learning from local attendees, and it's important that small companies such as ours and also genuine local educational enterprises continue to support the efforts of the excellent marketing and publishing businesses operated by Mike Sebastian and his team.

Outcomes of the conference for Bernhard are likely to include new efforts to expand technical education across the region, engaging with courses and distributors to provide much more education locally, and also incorporate the recently opened new training centre at Bernhard’s Haverhill facility in England.”